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Aston Martin is the 'Coolest'
It's official: Aston Martin really is the UK's coolest brand. Or that's the verdict of thousands of consumers and a panel of influential opinion formers.
The annual CoolBrand survey takes the opinions of marketing experts, business people and consumers and results in a league table of the UK's ‘coolest' brands. Aston Martin has come out on top for the second year running (and the fifth time in six years); beating Apple to the top spot once again. Other brands up against Aston Martin included Harley-Davidson, Rolex, Bang & Olufsen, Blackberry and Ferrari.
Chairman of the CoolBrands Expert Council, Stephen Cheliotis, said: "Cool is subjective and personal. But being identified as a Cool Brand by the British public and a panel of influential opinion formers implies it is a brand that most Brits wish to own."
When you look at the range it's clear to see why Aston Martin has achieved this accolade. Having shot to fame in the 1960s thanks to its link with James Bond, the iconic marque has consistently produced outstandingly elegant and impeccably beautiful vehicles. The exceptional design and hand-finished build quality just exude luxury. Who wouldn't want to own one?
For more information on the Aston Martin range, or to book in a test drive on one of our brand new demonstrators please contact Harwoods today.
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