Immersive Jaguar Installation At London Show​

Jaguar has used a Design Frontiers exhibition at Somerset House in London has the stage for a stunning and unique demonstration of the future of car design. Visitors of the free-to-enter show were able to experience a replica Jaguar design studio and view the hi-tech creative process involved in the creation of the electric I-PACE Concept, from the clay models and initial sketches, to the finished Jaguar.

The exhibition also proved to be the perfect place for the FUTURE-TYPE virtual concept presentation, as Jaguar utilised a 3D installation and light projection technology to share their vision of urban motability in 2040 and beyond.

Jaguar sponsors the Design Frontiers event, which sees more than 30 international designers.

Ian Callum, Director of Design at Jaguar, said, "Jaguar's support of the Design Frontiers exhibition demonstrates our dedication to innovation, which is at the forefront of our own design process. The importance of good design is impossible to underestimate - the ability to create something that is both functional and beautiful should be celebrated."

The FUTURE-TYPE has a barrow body, designed for even the smallest of city streets to maximise space and reduce congestion. The clever interior design allows for a social space for occupants of the vehicle to talk face to face whilst the vehicle moves autonomously.

Ian Callum continues, "Design will always have an emotional value with customers and this will always be fundamental to what makes Jaguar unique. As engineering and manufacturing technology advances, each new model represents an exciting opportunity for us to push the frontiers of car design."

Jaguar is renowned for its rich history of producing beautiful and innovative cars, such as the iconic E-type to the modern F-TYPE sports car. At the beginning of 2017, the Jaguar F-PACE performance SUV was awarded World Car Design of the Year at the World Car of the Year Awards.