NEW LAND ROVER DISCOVERY IS 'SCOTTISH CAR OF THE YEAR 2017'

  • Land Rover Discovery awarded as the best SUV and best overall Scottish Car of the Year 2017
  • This is the second time the Discovery has earned the title of Scottish Car of the Year 
  • A Land Rover Discovery was sold for one in every four premium SUVs in Scotland during 2017 
  • For winning this prestigious award, a unique Discovery support vehicle is given to Scotland's Charity Air Ambulance
  • The New Discovery adds the award to its second Car of the Year title, given by Auto Express as overall winner.

The Land Rover Discovery continues to dominate the market by securing its position as the best car to buy after being crowned Scotland's Car of the Year, a title it previously held in 2009 granted by the Association of Scottish Motoring Writers. This Car of the Year award is the second time the Discovery had earned the title during 2017, after being labelled Auto Express's Car of the Year.

The Association of Scottish Motoring Writers also picked the Land Rover Discovery as the winner in the SUV category, citing its combination of luxuriousness with its ability to handle itself on-road just as superbly as off-road.


This latest Scottish Car of the Year accolade from the ASMW completes a hat-trick for Land Rover in Scotland during the last 10 years, with the Discovery 4 winning in 2009 and the Range Rover Evoque in 2011. This is a hugely important market for Jaguar Land Rover, and we are very proud of it. I’m also delighted to announce that in recognition of this award and as a thank you to the Association, and the people of Scotland for their support of Land Rover over the years, we will be donating a Discovery to Scotland’s Charity Air Ambulance (SCAA) for six months to help them during the winter months
JEREMY HICKS
MANAGING DIRECTOR JAGUAR LAND ROVER UK

Land Rover Discovery constituted a quarter of the premium SUV market in Scotland​, properly displaying the fact the title was well earned. This can be accredited to the fact the Land Rover Discovery features 2,046 litres of space for luggage, 3,500kg towing capacity making it the best-in-class, nine total USB ports throughout the car making it easy to charge your phone and semi-autonomous safety technology which serves to increase the safety of occupants and pedestrians, which also won favour with the Association of Scottish Motoring Writers.

Nowhere in Great Britain are SUVs more relevant than in Scotland. Our rural terrain and harsh winters make four-wheel-drive ownership essential for many. There are a number of choices available that can deliver both luxury and off-road capabilities, but the Discovery goes notably further in both areas. This is a 4x4 which remains true to Land Rover’s spirit of adventure – it really can climb mountains and ford streams – yet does all this while also being brilliant around town, on country roads and motorways. A practical seven seater that is luxurious and all-capable – the Discovery is the complete package.
STEPHEN PARK
PRESIDENT OF THE ASMW

The Discovery will be providing support to Scotland's Charity Air Ambulance ​with their ground operations for their service that provides a life-saving service. The 'SCAA' can provide aerial medical support for up to 90% of the population of the country. Launched in 2013 it has swiftly responded to almost 1,600 emergencies where time was critical. 

The Association has supported SCAA for the past three years, and I am delighted that Land Rover has joined us in providing the Discovery to support the charity to help continue saving lives; day in, day out.
STEPHEN PARK
PRESIDENT OF THE ASMW

For more information and to experience the Land Rover range for yourself, please contact Harwoods Land Rover today.

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