Sales Executive

Location Bentley Hampshire
Working hours Full Time
Salary Excellent Basic + OTE
Closing date 05/04/2018

Harwoods Group is an automotive retailer representing prestigious car brands; Aston Martin, Audi, Bentley, Jaguar and Land Rover together with the truck brand MAN.We have a total of eighteen businesses providing sales and aftersales services across Sussex, Surrey, Kent and Hampshire.

Established since 1931, we are a successful and progressive third generation family owned business.In 2017 our turnover was £630m and we employed 900 people.We rank #6 in the Sunday Times ‘Top Track 250’, which league tables the UK’s private companies with a turnover of <£650m and <5,000 staff.

Our vision is to ‘create memorable experiences’.In other words, we believe that our role is to ensure our valued customers are offered the best possible experience in their interactions with our company.We feel it is equally important that our staff are well supported and are able to deliver these experiences working as one cohesive team.

With 98% of staff scoring positively when asked ‘I am fully committed to doing my best for the company”, we’re a safe bet for a job and a career.

Bentley Hampshire was purchased by Harwoods in 2006, when it was trading as Bentley Straight Eight New Forest.Our site in Bramshaw, set within beautiful New Forest countryside, is sole representative for the Bentley marque in Hampshire.

As Bentley sales continue to rise as a result of increasing demand, our Group has invested heavily in this business, resulting in a magnificent new eight car showroom together with a significantly updated workshop.We have five service bays equipped with state of the art tooling and the latest manufacturer diagnostic technology.

The role of the Sales Executive is to:

  • Sell the manufacturer range of new and used car products meeting agreed sales volumes.
  • To advise on Finance and Insurance related poroducts inline with FCA regulations
  • To deliver exceptional customer service to our customers


  • Follow precisely and consistently the manufacturer sales process including meeting enquiry management targets.
  • Ensure the showroom, displays, customer information, sales activities, vehicle documentation and other relevant information is kept and maintained accurately and comprehensively to the required manufacturer standard.To include the availability of brochures and display of manufacturer vehicles.
  • Using various sources, prospect for new and used car customers on a regular basis to create sales opportunities. Through the effective use of a follow up process, maintain regular contact with all new and existing customers to ensure relationships are maintained for potential (repeat) business.
  • Actively convey the culture of putting customers first by means of TCF at all times.
  • Maximise sales opportunities by offering finance solutions to customers, as well as adhering to the FCA guidelines at all times with regard to portraying financial information and regulated activities.
  • Manage the preparation and handover of sold vehicles to customers ensuring that the customer is given a full briefing on the operation of the vehicle and its controls including introducing customers to the aftersales department.
  • To participate in planning sales campaigns and promotions to maximise sales penetration andtake part fully in on and off site promotions run by the department.
  • Carry out accurate appraisals of all vehicles offered for part exchange.
  • Understanding of manufacturer mystery shopping criteria and ability to apply this knowledge when dealing with customers.


All Harwoods employees are expected to comply with/adhere to all Harwoods policies and procedures and any additional manufacturer requirements relevant to their role.



  • Proof of Right to Work in the UK.



  • Motor industry experience but not essential
  • Minimum of 2 years customer facing experience.

Skills & Knowledge


  • Full UK driving licence.
  • Smart appearance.
  • Competency in numeracy, literacy and IT.


  • Relevant product knowledge.
  • A desire to work within a premium brand environment


Harwoods has 5 key competencies which describe the behaviours expected of all employees.For this role we are looking for applicants who can demonstrate all of the competencies below at the level described, as per the attached competency framework.

Delivering Memorable Customer Service

Provides customer service which creates ‘memorable experiences’ through meeting and exceeding customer expectations.


Team Member

High Performing Teams

Supports others to continuously improve performance. Seeks feedback on own performance, takes responsibility for own development & demonstrates Harwoods values.

Commercial and Operational Excellence

Understands the drivers of business performance and uses them to optimise commercial opportunities. Plans and manages processes, resources workflows efficiently.

Innovation & Improvement

Demonstrates openness to change and improvement. Proactively looks for more effective ways of doing things.

Brand Aligned

Knowledgeable of, aligned to and ambassador for the brand and adheres to brand standards.

About You * Required Information
Your CV

Choose a file

Max file size 10MB

Additional Information