Following the huge demand for Jaguar’s two latest models, the F-PACE and XE, Jaguar Land Rover has reconsidered its manufacturing location for its models. It has been recently announced that the XE, their mid-sixed premium sport sedan, it to be built at their Castle Bromwich manufacturers. This exciting news marks the return of all Jaguar sports and saloon manufacturing to their Birmingham plant.
£100 million has been invested into the Birmingham plant, reaffirming the commitment given to British manufacturing, and demonstrates Jaguar Land Rover’s fully flexible West Midlands manufacturing operations. This investment in new press lines, body shops and final assembly halls supports production of the three Jaguar models.
Jaguar Land Rover’s Executive Director of Manufacturing, Wolfgang Stadler said: “The significant investment to create two centres of excellence in aluminium vehicle manufacturing, utilising shared technologies, was deliberate. It gives us the flexibility to quickly respond to consumer demand for our growing range of products.”
The recent £100 million investment for the XE model takes the total invested in the site to more than £500m over the last two years, supporting continuous improvement in the production of XF, F-TYPE and XJ, also built at the plant.
Nicolas Guibert, Castle Bromwich Operations Director, said: “2016 is a pivotal year for Castle Bromwich. The arrival of the XE sees us increase our model lines and volume.
“This plant has a rich heritage and is undergoing its most significant transformation in decades, with major infrastructure projects either complete or under way. The commissioning of our all-new press line and launch of our body shop to support the introduction of XE means Castle Bromwich is future-proof.”
Jaguar sales saw a staggering increase of sales, the total stood at 85,726 for the year, an increase of 72% on 2015. This strong performance is primarily a result of the production of the F-PACE, the fastest selling Jaguar of all time, and XE, which made its US market debut in the summer.