Jaguar Aiming To Change The Definition Of A Car
Since achieving the 2019 World Car of the Year and European Car of the Year with the Jaguar I-PACE, the premium brand is aiming to redefine what a ‘car’ is. Despite achieving theses awards for the all-electric SUV, technically speaking, a ‘car’ is defined as being powered by an ‘internal combustion engine’.
By these standards, the all-electric vehicle has achieved awards that define it is a conventionally fuelled vehicle.
According to the OED, the principal historical dictionary of the English language, defines a ‘car’ as:
‘a road vehicle powered by a motor (usually an internal combustion engine) designed to carry a driver and a small number of passengers, and usually having two front and two rear wheels, esp. for private, commercial or leisure use’.
Equally, Oxford Dictionaries defines a ‘car’ as:
A road vehicle, typically with four wheels, powered by an internal combustion engine and able to carry a small number of people’.
As a direct result of these definitions, Jaguar has submitted a formal application to the publishers of both definitions to include additional powertrains, such as electric vehicles (EV).
The Head of Jaguar Land Rover’s Naming Committee, David Browne stated, “A lot of time and thought is put into the name of any new vehicle or technology to ensure it is consumer friendly, so it’s surprising to see that the definition of the car is a little outdated. We are therefore inviting the Oxford English Dictionary and the Oxford Dictionaries to update its online classification to reflect the shift from traditional internal combustion engines towards more sustainable powertrains”.
As a widely accepted form of authority towards English language, the Oxford English Dictionary has been a key role in providing the meaning, history and pronunciation of 600,000 words across the past and current English language.
As the future of the automotive industry is making a strong turn in the direction of electric and autonomous technology, Jaguar believe it is important to keep the dictionary updated to include the new way vehicles are being powered and driven.
By launching the I-PACE, Jaguar have taken their first step in the direction of an electric future for the luxury brand. The I-PACE features a state-of-the-art 90kWh lithium-ion battery and is capable of powering from 0-60mph in a staggering 4.5 seconds and boasts and impressive range of 292 miles according to WLTP.
Whilst the reviews of the submissions for the definition of the word ‘car’ to include additional powertrains, Jaguar is encouraging social media users to back the campaign with the hashtag ‘#RedefineTheCar’. The movement is inspiring people to create their own definitions of the word ‘car’.
Contact Harwoods Jaguar for more information or click here to find out more about the Jaguar I-PACE.