Land Rover and Red Cross are helping people in remote areas.
Added: 16 January 2019
Land Rover are working with the Red Cross to ensure that people in remote areas susceptible to disaster prepare for the worst.
Together Land Rover and the Red Coss have helped over one million people globally since 2013. The International Federation of Red Cross and Red Crescent Societies (IFRC) says that challenging terrain, limited infrastructure, confilcts and natural hazards can all make it hard to get help to where it's needed.
Land Rover funds a community preparedness project in Chiapas, Mexico, which aims to support 55,000 people. The Mexican Red Cross has travelled over 23,000 miles over the last two years to reach isolated and vulnerable communities with the help of Land Rover vehicles. After the 2017 earthquake, they were able to mobilise 1,200 search and rescue specialists and 31,000 volunteers to support the rescue efforts and help more than one million people.
"Through our partnership with the Red Cross we are committed to providing support to isolated communities like those in the Chiapas region of Mexico. The technology and capability of Land Rover vehicles enables them to get to the hardest to reach people in some of the world's most challenging terrain."
Chris Thorp, Responsible Business Director at Jaguar Land Rover
"Millions of people worldwide are in crisis and need urgent humanitarian aid. In the past decade earthquakes have caused more than 350,000 deaths and the recent disaster in Indonesia has left a trail of destruction, bringing the importance of our humanitarian work to the forefront. These events are truly devastating. Through our partnership with Land Rover we’re able to gain access to some of the hardest-to-reach areas and support vulnerable people throughout the world. We’re committed to working together to continue helping communities prepare for and recover from disasters."
Alexander Matheou, Executive Director of International at the British Red Cross
A film has been released about these life-changing threats and the humanitarian work which is taking place to help vulnerable people in isolated communities. Watch it below:
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