One-Off Land Rover Defender Hits Selfridges
Land Rover Works V8 is on permanent display in Selfridges' flagship store in London
A unique Land Rover Defender Works 8 is now on permanent display in the new Designer Street Room at Selfridges' flagship department store in London's Oxford Street. It was inserted into the store through a first-floor window and reassembled on the menswear floor.
The soft top is complete with a branded hood in trademark Selfridges yellow, as well as Bronze Green pain, retro-style seats with custom stitching and unique Selfridges badging. Shoppers will be able to sit in the one-off model and get a feel for the iconinc British vehicle. More than 930 hours of craftsmanship have gone into creating this unique vehicle, which started life as a 2016 Defender 110 2.2 TDCi Pick Up at Jaguar Land Classic Works in Coventry.
The finished 4x4 took three specialist Land Rover Classic technicians less than four days to rebuild on the shop floor after entering the building as a rolling chassis. It was constructed in full view of the shopping public.
"Everything on this car, from the custom cross-stitched leather to the unique Selfridges hood and Works V8 Conversion, has been created at our state-of-the-art Classic Works facility in Coventry. This may be the most quickly-assembled one-off Defender in the world, but it will be on display at Selfridges in London long enough for customers to enjoy."
Tim Hannig, Jaguar Land Rover Classic Director
"In a pioneering moment for both Selfridges and Land Rover, this one-of-a-kind automotive was created especially for the store’s new Men’s Designer Street Room. The Defender will act as a platform for our art and fashion partners and is a key feature within this dynamic space. We are so excited to have worked on this collaboration together, in an ongoing relationship that will celebrate creativity and design in an unexpected."
Sebastian Manes, Buying & Merchandising Director, Selfridges