To celebrate the launch of the new Range Rover Velar, the fourth member of the Range Rover family, Swiss watchmaker Zenith have unveiled the new Zenith Chronomaster El Primero Range Rover Velar Special Edition watch.
In 1969, the Rover car company embarked on a project that would go on to define a new category, combining luxury and all-terrain capabilities in a vehicle, creating the premium SUV. The first vehicle wore Velar badges during its first tests, until being named Range Rover at its 1970 launch.
The same year, Zenith presented a fully working prototype of the world's first self-winding chronograph movement, which it named 'El Primero'. Capable of recording elapsed times down to one-tenth of a second with its 'high beat' oscillator, it was the most accurate wristwatch ever made.
Almost 50 years later, the spirit of innovation continues as a prominent feature in the DNA of both brands, with the simultaneous introduction of the all-new Range Rover Velar mid-size luxury SUV, and that of a complimentary new time-piece.
Specially co-developed by design and technical engineering teams working in close harmony, the El Primero Velar chronograph features a custom ceramised aluminium case and a high beat movement of 36,000 vibrations per hour. El Primero Velar is a wrist-worn symbol of the exclusive high performance, elegant simplicity and visually reductive qualities of the new member of the Range Rover SUV selection.
Jean-Claude Biver, Zenith CEO and President of LVMH Watch Division said "Zenith stands for art, tradition, culture and precision timekeeping. It is essential that we preserve these qualities, as they all belong to our more than 150-year-old DNA. The Chronomaster El Primero Range Rover Velar shows how both companies share a determination to find a harmonious way of connecting our tradition to the future, while showing respect for our iconic products."
Following on the first co-developed chronograph from the two brands', the El Primero Velar maintains its position as the most precise series mechanical movement on the market. The El Primero Velar features a 42mm case finished in high contrast burnished copper, a brushed slate grey dial, three sub-dials, date indicator and a robust winding crown.
The Range Rover and Velar names are engraved on the underside of the watch. While a new, co-developed strap, in sustainable rubber and coated with dark grey diamond-perforated calfskin, offers a subtle reminder of the same Scottish leather as featured in acclaimed Range Rover interiors.
Gerry McGovern, Land Rover Chief Design Officer says "The Range Rover Velar brings a new dimension of modernity, elegance and a touch of glamour to the Range Rover family. The Chronomaster El Primero Range Rover Velar, created with these very same principles, comes with a bloodline like no other and is refined for every occasion. It will stir the emotions "
For more information, contact your local Land Rover dealership today.
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