Aston Martin Lagonda Global have appointed a new Chief Financial Officer and Chief Executive Officer.
Added: 07 August 2020
Aston Martin Lagonda Global have confirmed that they have appointed a new Chief Financial Officer and Chief Executive Officer.
Kenneth Gregor has been appointed as Chief Financial Officer and will report to the Executive Chairman, Lawrence Stroll and new Chief Executive Officer, Tobias Moers. Interim Chief Financial Officer Viki Bhatia will remain for a period of time to ensure a smooth transition.
Ken, 53, has over 20 years automotive experience, most recently as Chief Financial Officer at Jaguar Land Rover for 11 years from 2008. Before being CFO at JLR, he held roles in the company such as Group Financial Controller and financial roles within the Marketing, Sales and Service and Product Development.
"I am delighted to be joining Aston Martin Lagonda. There is an exciting opportunity to build on the Company's inherent strengths, its brand, its engineering prowess, and the skills of its people to enable Aston Martin to become a sustainably profitable business. I am looking forward to working with Lawrence, Tobias and the whole Aston Martin team to build a stronger business for our customers, our employees, our partners and our shareholders."
- Ken Gregor
Tobia Moers, 54 started his new role as Chief Executive Officer on 1st August, taking over from Dr Andy Palmer. He will be based at the Company’s headquarters in Gaydon, Warwickshire.
Tobias is a highly successful and experience automotive professional, having spent over 25 years in senior roles at Daimler AG, establishing a successful track record of implementing business transformation in a competitive environment. At his most recent role as CEO of Mercedes -AMR GmbH, the company more than doubled its product portfolio and quadrupled the number of AMG units sold.
“I am truly excited to be joining Aston Martin Lagonda at this point of its development. I have always had a passion for performance cars and relish the chance to work for this iconic brand which I was close to on the technical side at the beginning of the partnership between the two companies. Following the arrival of Lawrence, as Executive Chairman, the significant investment from his Yew Tree Consortium, the completion of the equity raise and the reset, I believe that there is a significant opportunity to harness the strengths of the business to successfully deliver the planned product expansion and brand elevation. I am looking forward to working with Lawrence and the whole Aston Martin team to build a stronger business for our customers, our employees, our partners and our shareholders.”
- Tobias Moers
About the two new appointments, Lawrence Stroll, Executive Chairman, commented:
“I am delighted to welcome Ken to Aston Martin Lagonda. He is a seasoned financial professional with a strong leadership track record during his years at Jaguar Land Rover. He supported the successful execution of its growth plans, through product expansion, with robust financial planning and capital allocation policies. He is the right finance leader for Aston Martin as we implement our strategy for the business to achieve its full potential.
On behalf of the Board, I would like to thank Viki for his support while we completed the search for a permanent appointment.” “ am delighted to welcome Tobias to Aston Martin Lagonda. He is an exceptionally talented automotive professional and a proven business leader with a strong track record during his many years at Daimler AG, with whom we have a longstanding and successful technical and commercial partnership, which we look forward to continuing. Throughout his career he has delivered product expansion, strengthened brand positioning and improved profitability. He is the right leader for Aston Martin Lagonda as we implement our strategy for the business to achieve its full potential. Our ambition for the company is significant, clear and only matched by our determination to succeed.
All of my and Tobias’ energy will be dedicated to building on the Company’s inherent strengths, its brand, its engineering prowess, and the skills of its people to enable Aston Martin to become one of the pre-eminent luxury car brands in the world.”
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