Jaguar Land Rover reimagines the future of modern luxury design

Set against a canvas of true sustainability, Jaguar Land Rover is working on a structured strategy that is designed to create a new environmental benchmark.


At the heart of its plan will be the electrification of both Land Rover and Jaguar brands on separate architectures with two clear, unique personalities:


In a Land Rover, vehicle and driver will be united by adventure. By breaking new ground, confronting new challenges, Land Rover truly helps people to go ‘Above and Beyond’. In the next five years, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs through its three families of Range Rover, Discovery, and Defender. The first all-electric variant will arrive in 2024.


By the middle of the decade, Jaguar will have undergone a renaissance to emerge as a pure electric luxury brand with a beautiful new portfolio of emotionally engaging designs and pioneering next-generation technologies. Jaguar will exist to make life extraordinary by creating dramatically beautiful automotive experiences that leave its customers feeling unique and rewarded. Although the nameplate may be retained, the planned Jaguar XJ replacement will not form part of the line-up, as the brand looks to realise its unique potential.


Pure Power

Jaguar and Land Rover will offer pure electric power, nameplate by nameplate, by 2030. By this time, in addition to 100% of Jaguar sales, it is anticipated that around 60% of Land Rovers sold will be equipped with zero tailpipe powertrains.


Jaguar Land Rover’s aim is to achieve net zero carbon emissions across its supply chain, products, and operations by 2039. As part of this ambition, the company is also preparing for the expected adoption of clean fuel-cell power in line with a maturing of the hydrogen economy. Development is already underway with prototypes arriving on UK roads within the next 12 months as part of the long-term programme.


Sustainability that delivers a new benchmark in environmental and societal impact for the luxury sector is fundamental. A new centralised team will be empowered to build on and accelerate pioneering innovations in materiality, engineering, manufacturing, and services.


Annual commitments of circa £2.5bn will include investments in electrification technologies and the development of connected services to enhance the journey and experiences of customers, alongside data-centric technologies that will further improve their ownership ecosystem.


New benchmark standards in quality & efficiency

Land Rover will use the forthcoming flex Modular Longitudinal Architecture (MLA). It will deliver electrified internal combustion engines (ICE) and full electric variants as the company evolves its product line-up in the future. In addition, Land Rover will also use pure electric biased Electric Modular Architecture (EMA) which will also support advanced electrified ICE.


Future Jaguar models will be built exclusively on a pure electric architecture.




·   Hydrogen fuel cell prototypes in next 12 months

·   Zero tailpipe emissions by 2036

·   Net Zero carbon business by 2039

·   Jaguar to be an all-electric luxury brand from 2025

·   6 pure electric Land Rovers in the next 5 years


Random fact

Sustainability is the ability to exist constantly. In the 21st century, it refers to the capacity of Earth’s biosphere and human civilization to co-exist and maintain an ecological balance.


Working above & beyond towards a more sustainable future, bringing the two brands together and the customer experience of tomorrow.




(Reimagined Information courtesy of Jaguar Land Rover)


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