General,McLaren

McLaren Will Be Joining Harwoods Group

Here at Harwoods we are extremely excited to confirm that McLaren will be joining the Harwoods Group.






New State-Of-The-Art Site


McLaren New Forest will be located in Bramshaw, Hampshire and is set to open in late spring 2019. The state-of-the-art showroom will be home to the brand’s outstanding range of models. The site will also hold pre-owned models and offer aftersales services.

Our specially trained McLaren team will be on hand to ensure your experience with us is second to none, providing expert knowledge and advice about the vehicle range and everything in between. Servicing and maintenance will be carried out by our highly skilled mechanics to ensure your vehicle remains in pristine condition.


“The McLaren retail network continues to expand as two of the first three cars announced under our £1.2bn Track25 plan enter production. We are particularly thrilled to welcome McLaren New Forest as our ninth retail partner in the UK. Harwoods has an excellent reputation with premium automotive brands and the new location is perfectly suited to our existing customer base and within easy reach of many prospective McLaren owners.”
David Gilbert, Managing Director at McLaren Automotive Europe


“I am personally very excited and proud to welcome McLaren into the Harwoods family. From the very beginning I realised the businesses shared a winning heritage with common values and having a love of the McLaren brand myself and its exciting history, I was keen to deliver this very personal project. I have committed to passionately drive McLaren business in the South to success, with the Harwoods ethos of delivering memorable experiences to all customers and partners.”
Harwoods newly-appointed CEO Archie Harwood





McLaren Range


McLaren vehicles are award-winning, luxury, high-performance sportscars and supercars. Every vehicle is hand-assembled at the McLaren Production Centre (MPC) in Woking, Surrey, England and offers an unforgettable driving experience.

The McLaren range is made up of three product families: Sports Series, Super Series and Ultimate Series. Amongst the incredible models are 600LT Spider, 720S and Speedtail – all offering unparalleled power and connection to the road, along with supercar comfort.

McLaren is a company who is proud to constantly push boundaries in car production, first introducing the lightweight carbon fibre chassis into Formula 1 in 1981. Their first F1 road car was built in 1993 and since then they have never built a car without a carbon fibre chassis.

Looking forward, McLaren plans to invest £1.2billion into research and development to deliver 18 new cars or derivatives by the end of 2025.

We are thrilled that McLaren is joining our group at such an exciting time in the company’s expansion. We can’t wait for our customers to experience and enjoy this prestigious brand in the stunning surroundings of the New Forest.

Further details about the site’s official opening will be available in due course. We will update our website and social media pages with more information soon.


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