General,McLaren

A relentless spirit now we are one: a rewarding year of building relationships with like-minded McLaren enthusiasts.

We’ve come a long way since setting the foundations at our New Forest launch in 2019. Coinciding with the much-anticipated unveiling of the inspiring new McLaren GT, the opening of the doors for our kindred was shared by many who have since become loyal customers, and part of the McLaren New Forest family.

Starting a new dealership takes 100% passion, drive and energy, and there are always challenges to be overcome. Some come with an element of predictability, such as Brexit, while others no one could have predicted, Covid-19. Yet despite this, the team in The New Forest have remained focused and strong due to the inspirational experience that is uniquely McLaren.

And what an inspired year it has been. In terms of astonishing cars, we have shared the strikingly beautiful McLaren GT; the reimagined Grand Tourer with class leading performance. An undiluted McLaren, with luggage space. This was followed by the limited run (of 350) McLaren 620R – the exhilarating road-going version of the 570s GT4 race model, as thrilling as it is rare. And timely as we mark our first year, the McLaren 765LT, itself born from fearless engineering. Based on the incredible 720s, the 765LT carries the legendary Longtail emblem representing unique focus around the driver and maximum engagement, something which we live up to also. To us, engagement means understanding and sharing our customer’s passion for the McLaren experience, being driven to push beyond, and to live the journey to the full.

So, what is it like for the team at McLaren New Forest? Just ask Sales Manager Tom Hanson:

“Well it is safe to say the year has gone in a blur! It has been a fascinating journey of discovery and growth with the McLaren brand, forming lasting relationships with new customers and delivering truly incredible customer experience events.

Our team has immersed fully in the brand ethos, its drive, and it is safe to say McLaren are constantly pushing the boundaries of what is possible on four wheels.

It has been encouraging to supply vehicles to customers attracted to our unique New Forest location from all over the country. And supporting so many customers in our locality, being able to see them on a regular basis at the various events we have attended or hosted, is especially rewarding, and has helped us to build valuable relationships.

Heading into Spring this year we were hit by Covid-19, however we have continued to supply new and used vehicles, and we are now seeing a really strong bounce back and cannot wait to start hosting some events and to get more customers behind the wheel at our track days.

There have been so many really memorable experiences over the last year and we have so much to look forward to with the first customer Speedtail deliveries, the imminent and mind blowing 765LT, and moving into next year with the all new hybrid model.”

Tom summed it up perfectly. If you were able to attend one of the track days which he mentioned, you will recall the open, friendly atmosphere in which you and your fellow enthusiasts have the opportunity to fully immerse in the supercar experience. The four track day events like these, along with cars and coffee meets and supercar drive ‘n’ shows, have been the highlights of many calendars including our own over the last 12 months. So just imagine what we’ll be delivering next. At the time of writing, amidst Covid-19, the timing of events is somewhat out of our hands, so be sure to follow our social media, check our website and look out for emails on future events which we will be offering in the spirit of McLaren – be ready to prepare, commit, belong.

So, from where we started a year ago, we have shared the exhilarating McLaren experience, delivered the worlds most respected and sought-after supercars, and formed lasting connections with our customers through aftersales care.

What more could we ask for? The all new McLaren hybrid...

Discover the unique McLaren New Forest experience for yourself by appointment at our stunning showroom at Bramshaw, SO43 7JF. Make the most of your time here, make it worthwhile.

See the McLaren GT - https://www.harwoods.uk.com/mclaren/new-cars/gt/

See the McLaren 620R - https://www.harwoods.uk.com/mclaren/new-cars/620r/

See the McLaren 765LT - https://www.harwoods.uk.com/mclaren/new-cars/765lt/

For updates follow us on facebook @McLarenNewForest and on Instagram /mclarennewforest

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