Buying your new car is an exciting experience, especially as you have the opportunity to specify exactly how you want it. Whether it is Metallic Python Yellow for your Audi A1 S Line, adding the Tech Pack to your Aston Martin DB11, or choosing those (take a breath) 20” five split spoke dark grey alloy wheels with contrast diamond turned finish – style 5089 – for your Land Rover Discovery Sport R-Dynamic, you are well and truly in the drivers seat from the get-go. Another breath.

Our sales teams across all our brands – Aston Martin, Audi, Bentley, Jaguar, Land Rover and McLaren – are excited to announce that right now you can configure your new car on the Harwoods website using our new ‘build & cost’ configurator. Just select your desired brand, choose a model to start, and then away you go into your own build zone where the many options have been succinctly organised in a logical order for you: model, body, trim, engine and finally those options where you truly make the car your own. These are presented to you for easy ‘tick box’ selection, and dependant on brand include several personal options such as (take a breath): all the available colours, the special packs, wheel options, trim (make your cocoon perfectly you), interior and exterior features, driving aids, entertainment, safety, security and finally technical. Colour is probably regarded as one of the most important features, but take it from me, the packs sections contains breath-taking options across all brands, so spend some time in there. At any time in the process you can jump backwards and forwards, changing your choices (on screen that is, although the excitement may cause you to physically do this, but it is entirely optional). All the time the costings will adapt as you navigate the options, leading to your final quote.

Reading this news, with all the options we are excited to tell you about, took some lengthy sentences requiring several pauses to draw breath. I did try to remind you there, and finally I will remind you once more to draw breath when you take delivery of your new car from Harwoods. Because it will be to your specification, it will be your vision, and it will take your breath away, again.

Until then, go configure!

Visit to use our configurator to build & cost your perfect car.

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